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2016 Grocer Awards Winner

Issue Date: 17.10.16


BHF's charcoal mouthwash beside the logo for Grocer new product award



Leading Tooth Whitening Brand Wins Prestigious Award

Beverly Hills Formula tooth whitening brand won the Grocer Magazine Award for Best New Personal Care product with their innovative charcoal mouthwash Perfect White Black Mouthwash.

The winning product a charcoal mouthwash is the only one on the market of its kind with a unique ”shake to activate” feature and is available in superdrug stores across the U.K.


The Grocer New Product Awards celebrates and rewards outstanding innovation in the UK’s Fast Moving Consumer Goods sector in non-food and food categories. Perfect White Black mouthwash won over other household brands at a prestigious London ceremony, including Aquafresh Intense Clean Toothpaste, Dove Men Care Cool Fresh Shower Gel, Simple Kind To Skin Micellar Cleansing Water and Sure Woman Antibacterial Odour Protection Compressed APA.

Beverly Hills Formula have also been shortlisted for the Pure Beauty Magazine Awards 2016, UK’s most popular retail magazine which rewards innovation and creativity within the beauty industry.

Christopher Dodd, CEO of Beverly Hills Formula, North Ring Business Park, Swords Road, said: “We are absolutely delighted to have won The Grocer Award and were up against some very strong contenders in the Best New Personal Care category.

“The fact we have been shortlisted for two highly acclaimed awards by such hugely respected beauty industry and retail magazines makes us all feel incredibly proud to be part of Beverly Hills Formula’s success.

“We were one of the first whitening toothpastes when the company was founded in the 90s and since then every other oral hygiene brand has tried to own part of the burgeoning tooth whitening market, so it’s testament to our fantastic products that we’re still recognized as being the leading tooth whitening brand we have become today.”

Established in 1992, Beverly Hills Formula have led the way with original and effective oral hygiene products and whitening toothpastes that are available in selected pharmacies and Superdrug stores and online.

Their range also includes Perfect White Black toothpaste which is scientifically formulated with Activated Charcoal that helps eliminate bacteria which causes bad breath and neutralises remaining odours. In addition to its antibacterial properties, Activated Charcoal is a powerful stain remover and is widely known for its love of tannins – a compound found in coffee, tea, wine, berries and spices, all of which stain your teeth.

The most recent addition to the range, Perfect White Gold, is the first-ever toothpaste to contain actual gold particles which deliver professional tooth whitening results to help achieve that all important “Hollywood smile” without the need for harsh abrasives and bleach.

Beverly Hills Formula now anticipates the Pure Beauty Magazine Awards where winners will be revealed at a ‘La Boheme-themed’ ceremony on 27 October at the Savoy Hotel, London.

Notes to Editors:

Beverly Hills Formula is one of the longest and most trusted whitening brands on the market, having been formulated in California and then in 1992, the brand was later established in Ireland. Today, Beverly Hills Formula leads the way with innovative products like their Perfect White Black toothpastes and Perfect White Black mouthwash which contains Activated Charcoal known for its whitening properties and their latest whitening toothpaste, Perfect White Gold.

Pure Beauty Magazine provides news, views and in-depth features covering product launches, retail trends and innovation in the British beauty market. A must read for buyers, consultants, brands, PR and beauty retail. In addition to the magazine the prestigious Awards reward innovation and creativity within the beauty industry. Pure Beauty readers vote to help decide the final results announced at the awards evening.

The Grocer is the only paid for weekly magazine to serve the food and non-food retail sector. Celebrating its 150th anniversary in 2012, The Grocer provides unrivalled coverage of the latest product developments, up to the minute news, industry data and category information.

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Or call Terenia Taras PR:  01423 391465     07773703226




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