We pride ourselves on our forward thinking and innovation that is why we take great pride in all the awards we have won. In 2013 our revolutionary Perfect White Toothpaste won a highly commended award at the MyFaceMyBody awards. These awards are targeted at brands who excel creatively and in providing high quality customer service. They are awarded at prestigious international ceremonies in England, China, America and Australia. A mixture of judges and consumers picked us for the award ahead of competitors like Colgate and Sensodyne
Our success continued to grow when in 2014 we were highly commended in OK magazines 2014 Beauty Awards in the Best Oral Care Product section. We beat brands such as Crest Mendatent and Aquafresh with our innovative Perfect White Black toothpaste. We were the first brand to release charcoal toothpaste in Britain, and since then we have been the only charcoal specialists in the U.K.Our commitment to innovation was again shown in 2016 when we won the Grocer new product awards for our perfect White Black Mouthwash. These awards celebrate outstanding innovation in the UK’s fast-moving consumer goods sector. We beat leading brands such as Aquafresh, Dove and Sure, to this elite award in London.
We recently won the 2017 Pure Beauty Awards for best new oral care product with our Professional White Precious Pearl toothpaste. Our unique formula beat an incredible 17 other shortlisted competitors such as Boots, Jason, Primark and Sonicare. We won because of our innovative reminiarlising serum which helps restore the enamel of the teeth, a team of expert judges decide the winner.