We started off with a simple vision to make whitening products that didn’t damage the enamel of the teeth. During the 1990’s many kinds of whitening toothpastes had high levels of abrasivity that were leading to mouth sensitivity and damage to teeth. We at Beverly Hills Formula knew that there had to be a better way of whitening teeth than simply using abrasive chemicals to strip back the enamel. By hiring the right experts, sourcing the right ingredients and the most important part the high quality of water in Ireland, we created the natural white range, products that didn’t need harsh chemicals. Total Protection Whitening burst onto the scene and our sensitive whitening toothpaste followed a year later both with resounding success. After that, it was only a matter of showing our products to as many people as possible to get them all around the world!!!