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Lighter, brighter, whiter – for that all important ‘Perfect Smile’!

  • Beverly Hills Formula Perfect White toothpaste delivers professional tooth whitening results to help you achieve that all important “Hollywood smile” without the need for harsh abrasives and bleach.
  • The advanced Hydrated Silica within Perfect White offers a high performance whitening boost whilst the stain dissolving Pentasodium Triphosphate agent prevents food particles settling on the teeth.  For extra stain removal, the anti-tartar ingredient Tetrasodium Pyrophosphate coats the surface of your teeth to prevent bacteria forming, leaving your teeth feeling and appearing brighter all day.
  • Low in abrasion, Perfect White toothpaste helps remove surface and deep stains caused by tea, coffee, red wine, tobacco and spicy foods, to brighten, lighten and whiten your teeth.  Regular use of Perfect White will also help to prevent tartar build up, effectively keeping your teeth whiter for longer.
  • Perfect White toothpaste is available in 75ml, 100ml, and 125ml sizes.


  • Rachel from the Beauty Queen UK blog tried our Perfect White toothpaste and said that “having used this toothpaste for the last month, I can honestly say that I have found this to be the most effective ‘whitening toothpaste’ I have ever used and I have used a lot of different ones, my teeth do look a lot whiter than they were when I first started to use this and I suspect as time goes on they will look much better and much whiter.
  • UK beauty blog Given To Distract Others said that ‘I have been trialling Beverly Hills Formula Perfect White, I noticed an instant whiter look after only a minute of brushing, great for me as I am a hardened tea drinker. The minty taste is really light and after a week now, I can confirm my teeth look whiter and brighter, my gums are fine and I have read on the packet there are no abrasive ingredients.

Check out our PRESS ROOM for more reviews on Perfect White toothpaste.