This cutting-edge formula took us over two years to develop and is specifically designed for those of us with damaged enamel. Precious Pearl forms a protective layer around the teeth repairing micro lesions and strengthening the enamel to help teeth appear smoother and brighter all day. The key ingredient hydroxyapatite naturally occurs in our teeth and helps fill in holes in the enamel. It’s used by dentists to fill in teeth, and that’s why we included it, showing our commitment to giving you professional results from the comfort of your own home.
- Hydroxyapatite is added which remineralises the enamel, helping rebuild it
- Naturally occurring Hydroxyapatite also stops discolouring, tooth fracturing as well as shiny spots on teeth
- Finally, we added Hydrated silica to ensure our beauty product doesn’t harm the enamel of the teeth, unlike other whitening toothpaste which whiten by tearing down your enamel
- Still not convinced? a panel of expert judges and critics decided we should win the Pure Beauty Awards best new oral care product 2017